We’re all familiar with the phrase “Content is King”, but how many of us spend time thinking about our content once we know it’s typo-free and hitting those must-have keywords? The plain truth is that good content is more important now than it ever was....
The phrase “Search Engine Optimization” is often thought of as shorthand for “tricking Google into giving your site a good ranking”. As we all know, Google operates via a series of closely guarded algorithms, designed to identify value in a...