eCommerce Integration

User Experience. Customer Retention. Secure Shopping

We ensure your on-line store represents your brand, your budget and your business. We offer support and integrate solutions that include payment gateways, SEO optimization to allow a user-friendly online shopping experience.


eCommerce Solutions Made Simple

It can be a daunting task deciding which shopping-cart platform to use for your new on-line store. However, based on 2021 research and performance, we recommend and offer two top solutions – either Shopify or WooCommerce.

How do you decide which on-line store is best suited for your business?

Why WooCommerce?

WooCommerce gives you more flexibility. It’s an open-source platform that you can connect to your own web hosting and customize to your Search Engine Optimization.  It enables you to have total control over your code, and provides endless creative themes, additional plugins for postage and tax options, and more. Basically, you have full flexibility, at an affordable price, with a yearly support option, and no monthly recurring costs.

WooCommerce Payment Gateways

WooCommerce allows a variety of payment gateway solutions such as PayPal, Stripe, Elavon, and, as well as smaller third-party payment gateway extensions.

WooCommerce accepts other payment options such as cash-on-delivery, checks, and more.

Why Shopify?

Shopify is an external closed-source code, one which is easy to edit. To create a Shopify store, you simply register for an account and follow a Wizard setup. Within minutes you can manage your store.

However, this platform is limited in customization, and you have no access to the code. Basically, you must adhere to their platform, and all hosting and editing are within the platform. If you decide to move away from Shopify, it’s difficult to switch the database to your own self-hosted platform, such as WooCommerce. As a result, this option is effective only if you commit to working within the confinements of the platform.

The main reason why clients choose Shopify is because of its simple approach. You don’t need to create a store, worry about security or setup hosting. It’s all done for you at a monthly recurring cost.

Shopify Payment Gateways

Shopify offers tiered pricing and a Shopify Payment Gateway solution. However, if you decide to use a different gateway service, an extra processing fee is charged to the provider’s regular processing fee, starting at 0.50% to 2%.

Our conclusion

In the long run, WooCommerce is a more cost-effective solution for growing your business if you continue to increase your on-line store presence.

Why choose Paradigmmedia to create your on-line store vision?

At Paradigmmedia, we’ll help you:

  1. Design your on-line store to match your branding
  2. Decide on the best platform to suit your budget and on-line business growth
  3. Compile a transferrable Excel database of all your products, including weight, size, and cost
  4. Manipulate optimized images in a consistent format for the web
  5. Write product descriptions using content marketing and keyword optimization
  6. Integrate payment gateways