Content Marketing

Quality Content. Trending Blogs. Builds Loyalty.

Forward-thinking marketers know that relevant and useful content on your website is good for your bottom line. Our experts provide quality digital marketing content and copywriting that boosts sales, reduces costs and builds customer loyalty.

A mission-critical growth strategy for business

Build brand awareness

Generate leads

Increase sales conversions

Build customer loyalty

Our high quality content boosts your digital marketing strategy and drives returns.

You’ve already invested in a beautiful website – now make sure customers visit it, with captivating SEO-driven content.

What are the basics of content marketing?

At Paradigmmedia, our SEO writers pack your content with targeted keywords that boost search engine optimization to successfully drive traffic to your site. They also know that to be successful, content on your website must be

  • Relevant and useful
  • Authentic
  • Responsive and answer your customers’ questions
  • High-quality, consistent across all customer touch points

Whether you’re just starting a new website content marketing strategy or refreshing your existing one, it never hurts to check in on your process and explore new opportunities to create and share the type of content that your customers are looking for. Our experts and best-in-class writers will help you decide what the best content might be, and work with you to determine important strategies.

Important questions to ask:

  • Can I repurpose content for social media platforms?
  • Does a blog make sense?
  • What about images?
  • What keywords will drive traffic to the site?
  • How can you incorporate more useful information?
  • What about uploading your press releases or print publications?
  • What social media and websites should you link to?

 Here’s how we can help you push your site to new heights with powerful content

  • We’ll meet with you to discuss your marketing plan and show how content can support it.
  • Perform SEO keyword research to incorporate into content.
  • Edit or rework your existing copy to make it more dynamic.
  • Develop taglines to engage readers in your website.
  • Ghost write content with all rights transferred to you.
  • Work to ensure content is accurate and captivating.
  • Post content to your website.

What is basic digital content marketing?

According to Hubspot, in today’s age, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for26% of B2B marketing budgets. Here are a few things to consider:

  • Good content is an asset that creates a positive experience for your customers, reinforces your brand and compels customers to return.
  • It can help your business gain traction on social media.
  • It contributes to relationship building because it enables you to respond to customer questions and interact with them – without asking them to pay, so they are more likely to trust you.
  • Search engines will push content that is useful up the search list so your potential customers see it more readily and that boosts your brand’s reputation.
  • You’ll generate more leads that result in sales. Studies show that when your customer views your content, and trusts you, they are more likely to purchase from you again. Good quality, content allows your customers to make educated purchases. And an effectively placed call to action helps promote those sales.
  • Enjoy a heightened reputation as an industry authority with credible, useful online information that your customers appreciate because it answers their questions in a no-nonsense and authentic manner.