You’ve probably heard the term “mobile responsive” being thrown about a lot recently – and with good reason. Content is slowly moving towards mobile dominance, which means making your site mobile responsive is a bit of a no-brainer. But if you’re still not convinced, here are ten things to consider.
1. Google will reward you to go mobile responsive
Last year, Google made a change that had developers everywhere clutching their pearls in shock; it started giving priority in the search rankings to mobile responsive sites. There are lots of ways to make your site more mobile-friendly (and therefore help it to climb the SERPs) but the best way is through adopting a responsive design.
2. People are using their smartphones more and more
As reflected in Google’s mobile-friendly push, people are increasingly using their phones to shop, bank and book holidays and events – it’s thought that around 85% of people are now using their phones for these types of transactions. Giving your site a responsive design is an obvious response to this trend.
3. Responsive design adapts to tablets too!
The beauty of responsive design is that it adapts to any device – not just desktops and smartphones – which means tablet users won’t feel left out.
4. Mobile-friendly = social media-friendly
Chances are, you already have a solid social media strategy in place, but have you thought about the fact that most people access social networks through their phones? You might have a great Facebook page but if your site isn’t streamlined for mobile use, it’s probably not going to do much good.
5. There’s no need for a separate mobile version of your site
If you want to go super mobile-friendly (and Google really thinks you should), you have two options: the responsive design route or a separate mobile version of your site. A responsive site might require more of an overhaul initially, but ultimately it will be cheaper than running two sites. It will also only require one URL and one SEO strategy, which makes things easier for you and your users.
6. You’ll only need one content management system
When you have a separate mobile site, content management systems are needed for both desktop and mobile versions. This means content updates always need to be made separately. With only one responsive site to manage, only one CMS is required and all your content exists in one place. This ultimately results in
7. Improved efficiency
Time is money, and the more time your hard-working staff are spending labouring over different content management systems, the more money you’re wasting.
8. Your users will be happier
Mobile responsive sites make the browsing experience much easier for your smartphone and tablet users, which means they’re far more likely to stick around and engage with your service.
9. Your brand will be strengthened
Creating a responsive site helps to strengthen your brand by presenting a clear, united front.
10. You’ll be moving with the times
One of the most important things about staying successful as an online business is keeping up-to-date with tech trends. If you can keep ahead of the curve and update at the same time (or ideally, before) your competitors, you’ll keep your edge and stay relevant. Click here to read about the hottest content trends for 2016.
If you’re stumped about how to make the transition to mobile responsive design, Paradigmmedia can help. We offer a range of services, including SEO assessment, graphic design and mobile responsive web design. For more information, visit our site.